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Understanding the Lingo Archives - Page 2 of 2 - Search Engine Marketing & Optimization
A blog for truly small businesses

Understanding the Lingo

What is SEM?

SEM is yet another acronym being tossed around the Internet by companies like Coburn Enterprises. What it stands for is Search Engine Marketing. So… what is Search Engine Marketing?

Our definition of SEM is the planned and effective use of all of the tools this incredible marketing machine we call “the web” to help your potential customers, clients, fans and followers find you among billions of websites, blogs, ads and articles¬†they have to choose from.

By implementing SEO (Search Engine Optimization), appropriate link building, rich content and coordinating PPC (pay-per-click) campaigns (when it’s wise to do so) you can increase your exposure and therefore your results from your web presence.

Search Engine Marketing professionals spend their time keeping up with the latest trends in how search engines rank, rate and list websites and help you make the most effective use of the vast sea of potential choices out there based on your particular market and how they shop or search for the information or products you have to offer.

Learn about our SEM Services here: SiteBuilderNow SEO Dominance Packages

You may also want to see how others define Search Engine Marketing at http://en.wikipedia.org/wiki/Search_engine_marketing

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