This is a friendly reminder to my friends and followers that Web Marketing does not give us a license to intrude on the very busy lives of our customers. Please review the guidelines established in the Can SPAM act of 2003 and make sure that your company is never accused of being a “spammer”. Please share this with anyone you know that likes to do “email marketing”. http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm.
Being an internet marketing pro – I am in full support of email marketing. However, I provide my clients the tools to comply and help them navigate these verysensitive waters with care. My company pays almost $400.00 per month to “filter spam”. Wouldn’t it be great if that wasn’t a necessary expense? Play nice – there are lots of people that do want to hear from you – manage your lists and make it EASY for people to opt out any time without a hassle.