While the big boys are spending big money to set up shop and keep visitors on Facebook, spending money for ads on your Facebook Fan Page and Facebook Profile pages you can be driving traffic away from Facebook to your website!
At least until Facebook figures out that we’ve got their number :-D. The beauty is, you don’t even have to have a Facebook account (at least not yet) to do this!
How? It’s pretty simple really… add a Facebook “Like” or “Share” button to your site.
How easy this is will depend on how your website is built but a “Like” button can be added to just about any website if you are allowed to add html code to your pages.
If you would like to do this for your own website you can create the button here: http://developers.facebook.com/docs/reference/plugins/like. You can create one button that is a link to your primary URL and insert it in all or any pages on your website or you can create a button for each link you want people to share on your website.
If you have one of our dynamic content sites, we can add a feature to your website that will automatically add “like” and/or “share” buttons to your blog posts or pages.
Need more help? Give us a call at (888) 595 3098 or visit our Contact Us page.
After nearly 10 years of “helping small businesses compete on the world wide web” we have come to realize that our roll is much more than being a website builder or web design company. What we have discovered is that we are actually small business advisors.
It is not uncommon for a client to contact us for a website and, through our initial questioning process, discover they are not really ready to launch a website. This is because the market we service – the “Truly Small Business” or “TSB” – consists mostly of individuals or a small team of people that have a great idea for a product or service but limited life experience in starting or expanding a company and launching their product. Unlike the well know “Small to Medium Business” or “SMB”, a TSB is usually a self-funded, self-managed company that is not looking for venture capital and/or large start up loans. I find it ironic that I read about “small businesses” and they are companies with 50 employees generating a few million dollars a year in revenues. Whereas, a truly small business generally has less than 10 employees (if any) and often generates just enough revenue to pay their expenses – on a good day. Yet, this sector of business is what really makes up the majority of “small businesses” in our country. Thus, at Coburn Enterprises, we have decided to promote the phrase TSB – Truly Small Business – to help this market sector gain recognition in the marketplace and gain a voice in our society.
With these ideas in mind, we are relaunching our company under Coburn Enterprises. This is the name we have been using for a few years now for our EIN number, merchant services account and other critical business activities. Although we will keep the branding of SiteBuilder Now for our “do-it-yourself” product group, we feel that Coburn Enterprises is more fitting for our current services.
Coburn Enterprises helps truly small businesses compete – not just on the world wide web. As small business advisors, we help companies, and individuals hoping to start or grow a company, ask themselves critical questions and make educated business decisions. We help our clients match their short and long term goals to available products and solutions – from what type of website to start with or upgrade to, to merchant service providers. We help them understand how these decisions will effect them today and in five years. We also help our clients filter through the bombardment of opportunities that come their way as soon as they register their dba or domain name.
Depending on the type of business and where they are at in their development process, we can help them with marketing channels, finding vendors, public relations and content development. We help companies determine revenue channels, pricing structures and new marketing strategies. For our clients that are at that crossroads between “staying small” and “taking it to the next level” we help them look at the advantages and disadvantages of their choices and opportunities.
When necessary, we also help our clients find outside consultants and resources. We help them write policies, hire employees and find the best accounting solutions for their needs.
And, of course, we are experts in website marketing, search engine optimization and search engine marketing.
In the coming weeks you will see some exciting announcements including an introduction to our new product set and the official launch of our new websites. CoburnEnterprises.com and BetterEverything.net (http://www.bettereverything.net) a blogging system that will be part of our web marketing solutions and SMS – Social Media Synergy concepts.
Questions? Ideas? Fears? Don’t hesitate to contact us.
You get emails about it, you read about it on chat boards and forums, you know it’s what makes your site “successful” but what does it really mean?
Search Engine Optimization is the art of taking your site’s content and making sure it mathematically reflects the value it offers to your target market.
You have a website, you want your website to be seen by as many people as possible. In order for your site to be found when someone searches for what you are promoting on your website the search engines (computers) have to believe that your site has the best answers to their request. Search engines are run by computers, therefore, they make determinations on black and white statistics. They don’t care how pretty your site is, they don’t even like “high tech”. What they care about is the math – what percentage of your site matches the search criteria and how many honestly related sites link back to you? This is often referred to as “keyword relevance”.
In summary, when writing content for your website think about your potential customers and how they might search for you if they didn’t know you existed. What problems do you solve and how would someone with those problems try to find you? Once you know this, you are ready to optimize your site. Remember, it’s not about keyword spamming – it’s about honestly providing the information that people that come to your site are hoping to find.
You can view this entire article on our website.