I’m reading a new book that is helping me put words to my own experience as a search engine marketing expert and I’m excited about sharing the information with you. The book is titled: The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition. I picked this book up because I already “know” what he means and am familiar with the information he is sharing but I’ve been struggling with how to communicate this knowledge to you.
So far my favorite phrase is “interruption advertising”. That is his term for those awful, loud, obnoxious TV ads that we have all grown to hate so much. He talks about how those big companies (and the PR companies they are paying the big bucks to) are trying to stick with those old rules of advertising in this new world of web marketing and why it doesn’t work!
I agree 100% !- Interruption ads are those God awful ads you get on your Yahoo Mail and Facebook – you’re not there to buy anything but the big companies with bottomless budgets are there SHOUTING at you – “Buy Me and you will be special!”
This is the first time in history that the little guy (you and I) get to thumb our noses at the Madison Avenue crowd and win by doing what is right instead of what is expensive. Wahoo! I’m in are you ready to come along?
If so, watch this blog for more tidbits and guidelines.