As a website builder and web marketing professional focused on helping my clients optimize their websites for search engines, I am privileged to learn about a variety of products and services. One of the most intriguing things is to learn how people search for these products and services.
Our Newark airport limousine company, American City Express, is a great example. The owner and my team all assumed the most common search phrase for his product would be Newark airport limo or some version of that. Imagine our surprise when we did the research and found out that the most searched phrase used by people looking for Newark airport car service is actually Newark airport transportation!
Of course once we processed it and got out of our roles as company representatives and started thinking like customers – it made sense. If you are flying into or out of an airport, what you are looking for is the best transportation to and from that airport. Thus, working with our client to optimize his website to include the search phrase Newark airport transportation suddenly became obvious.
As a company proud to represent only clients that we have personally researched so that we can feel comfortable recommending them, we are certainly proud to represent the finest Newark airport transportation company on the east coast – American City Express.