Remember your website visitors are more important than the robots/computers that read your content. Above all, make your content of value to the people looking to you for solutions, products or services.
Place your primary key word phrase in your title. For example in this post my keyword focus is “getting page one search results“.
Include your keyword phrase in the first 100 words of your main content.
Use your keyword phrase in the Image title and alt tags. (move your mouse over the image below to see the words we used on this image)