If you are spending time marketing your products on Facebook you should STOP NOW and read this!
Attention Business / Website owners: As I have said all along, FACEBOOK IS NOT YOUR FRIEND – they DO NOT WANT YOU TO BUILD TRAFFIC ON YOUR OWN WEBSITE THEY ONLY WANT YOU TO BUILD TRAFFIC FOR THEM!!!
As of September 30th 2011 you’ll no longer be able to send an update to fans using Facebook Messages. (for example, your blog posts will no longer show up as status updates).
We want you to connect with your audience in the most effective ways possible, and updates that go to Facebook Messages may end up unseen in the “Other” folder.
For those of you that say “well gee so what,it’s a free service” keep this in mind – if you focus your marketing energy
If you do not have an interactive website then figure out how to get one – start telling your Fan Page fans to subscribe to your WEBSITE NOT YOUR FACEBOOK FAN PAGE.
Make it easy for them to get your website posts by email instead (see our home page).
We will be dropping our pages within the next 6 months and working with our clients to do the same. As an SEO Expert I cannot, in good concience let my clients invest their hard earned marketing dollars building a place for someone else to get rich! PLEASE SMALL BUSINESS OWNERS WAKE UP AND SMELL THE COFFEE!!!!
When you are adding words to your website, whether in a blog post, an article, your home page, product descriptions etc, you are creating “content”. You will often hear me talk about “keyword rich content” – what I mean is, use the keywords you want to get listed in the search engines for as many times as appropriate – but don’t use them so much that your readers will be irritated.
If you use this as a guide you will insure long term success. Here are some basics about letting the search engines know what keywords are important on the particular article (product description, blog post etc):
Use Title Tags and Alt Tags on your images and links – include your keywords (if it makes sense) but don’t use the same title and alt tags over and over again on the same page. (I’ll talk more about title and alt tags in a future post)
As the search engine computers get programmed for more and more accurate analysis of the millions of pages they are indexing and listing, it will become more and more important to “do the right thing” on your website and not just use your keywords a gazillion times.
Inbound links from relative, authoritative (meaning the search engines see those sites as consistently offering valued information) are becoming critical. The way to get these inbound links is to provide content on your website that makes people that have relevant (complimentary) websites (blogs, review sites etc) want to link to you.
Another way to get these quality inbound links is to provide the tools for people to share them on “authoritative” websites. My earlier post about the Facebook “like” button is one way to do this, but there are others I will discuss in future posts.
While the big boys are spending big money to set up shop and keep visitors on Facebook, spending money for ads on your Facebook Fan Page and Facebook Profile pages you can be driving traffic away from Facebook to your website!
At least until Facebook figures out that we’ve got their number :-D. The beauty is, you don’t even have to have a Facebook account (at least not yet) to do this!
How? It’s pretty simple really… add a Facebook “Like” or “Share” button to your site.
How easy this is will depend on how your website is built but a “Like” button can be added to just about any website if you are allowed to add html code to your pages.
If you would like to do this for your own website you can create the button here: http://developers.facebook.com/docs/reference/plugins/like. You can create one button that is a link to your primary URL and insert it in all or any pages on your website or you can create a button for each link you want people to share on your website.
If you have one of our dynamic content sites, we can add a feature to your website that will automatically add “like” and/or “share” buttons to your blog posts or pages.
Need more help? Give us a call at (888) 595 3098 or visit our Contact Us page.
With companies like Best Buy “setting up shop” on Facebook my clients are in somewhat of a panic to compete. First of all, as I’ve said since the beginning, you cannot compete with big business on their level. If you could you wouldn’t be a “truly small business” any more – and wouldn’t need my advice.
Instead, be the best you can be and win because you are a small business that knows people buy from you because you offer better service and truly care about each individual customer. (We all know that at Best Buy and other stores like them we’re just a telephone number :-D). People shop at big stores because they are looking for the best deal. As a small retailer you are not going to have that. Instead you will have the best selection for your customers!
“Social Commerce” is going to happen – there is no way to avoid it. But instead of using the tools that are provided to “make you dependent” on Facebook (or any other social site) do the work yourself and drive your customers to your website to browse and then encourage them to “chat you up” on FB via their own profile. You can also put a “post a review” link on your site that takes them to your Google Places page and lets them post a review. Where else are you listed where people can post reviews? There are tons of local shopping sites where you can have a free listing and people can comment on your service etc – make sure you’re leveraging these free services. Granted, your site may not yet have the “rate this product” feature but you can still generate buzz on Facebook and other sites about it by introducing it as a post on your Fan page – people can still comment on Facebook about it but the link takes them to your website and doesn’t keep them on Facebook like the FB “shop” tab is designed to do.
Again, I’m not saying ditch FB – just don’t let them own you.