If you are spending time marketing your products on Facebook you should STOP NOW and read this!
Attention Business / Website owners: As I have said all along, FACEBOOK IS NOT YOUR FRIEND – they DO NOT WANT YOU TO BUILD TRAFFIC ON YOUR OWN WEBSITE THEY ONLY WANT YOU TO BUILD TRAFFIC FOR THEM!!!
As of September 30th 2011 you’ll no longer be able to send an update to fans using Facebook Messages. (for example, your blog posts will no longer show up as status updates).
We want you to connect with your audience in the most effective ways possible, and updates that go to Facebook Messages may end up unseen in the “Other” folder.
For those of you that say “well gee so what,it’s a free service” keep this in mind – if you focus your marketing energy
If you do not have an interactive website then figure out how to get one – start telling your Fan Page fans to subscribe to your WEBSITE NOT YOUR FACEBOOK FAN PAGE.
Make it easy for them to get your website posts by email instead (see our home page).
We will be dropping our pages within the next 6 months and working with our clients to do the same. As an SEO Expert I cannot, in good concience let my clients invest their hard earned marketing dollars building a place for someone else to get rich! PLEASE SMALL BUSINESS OWNERS WAKE UP AND SMELL THE COFFEE!!!!
I’m reading a new book that is helping me put words to my own experience as a search engine marketing expert and I’m excited about sharing the information with you. The book is titled: The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition. I picked this book up because I already “know” what he means and am familiar with the information he is sharing but I’ve been struggling with how to communicate this knowledge to you.
So far my favorite phrase is “interruption advertising”. That is his term for those awful, loud, obnoxious TV ads that we have all grown to hate so much. He talks about how those big companies (and the PR companies they are paying the big bucks to) are trying to stick with those old rules of advertising in this new world of web marketing and why it doesn’t work!
I agree 100% !- Interruption ads are those God awful ads you get on your Yahoo Mail and Facebook – you’re not there to buy anything but the big companies with bottomless budgets are there SHOUTING at you – “Buy Me and you will be special!”
This is the first time in history that the little guy (you and I) get to thumb our noses at the Madison Avenue crowd and win by doing what is right instead of what is expensive. Wahoo! I’m in are you ready to come along?
If so, watch this blog for more tidbits and guidelines.
There are still a few more things to add to both of our websites http://www.coburnenterprises.com and http://www.sitebuildernow.net (which will soon be found at http://www.betterwebsitebuilders.com) but it’s official, we are now operating as Coburn Enterprises.
I’m excited about our re-launch and the upcoming announcements about our new Search Engine Optimization and Marketing products. For years we have helped our clients get first page listings. However, it was a lot easier when we started in 2001 than it is in today’s competitive web space.
For a long time we didn’t think we wanted to jump on the “search engine optimization and marketing for a fee” bandwagon, but as more and more clients asked us to review the bombardment of sales pitches from companies all over the world promising to get their websites on the first page …. for a fee… we found ourselves more and more involved in this aspect of each client’s business. After extensive research I came to realize that I am a search engine optimization expert – and I can do a better job for my clients than some company out of India – and, based on what my clients tell me, – for a fair price.
True first page (non-paid) listings are gained by doing the right things. There is no magic pill, no magic list you can get your site listed on. The only way to come up on page one for your chosen keyword phrases is to create and maintain a website that is truly beneficial to the person searching for those key words, do good business and get links to your site from other sites that share similar interests and clients. This is only done by investing the time it takes to do it.
After nearly 10 years of “helping small businesses compete on the world wide web” we have come to realize that our roll is much more than being a website builder or web design company. What we have discovered is that we are actually small business advisors.
It is not uncommon for a client to contact us for a website and, through our initial questioning process, discover they are not really ready to launch a website. This is because the market we service – the “Truly Small Business” or “TSB” – consists mostly of individuals or a small team of people that have a great idea for a product or service but limited life experience in starting or expanding a company and launching their product. Unlike the well know “Small to Medium Business” or “SMB”, a TSB is usually a self-funded, self-managed company that is not looking for venture capital and/or large start up loans. I find it ironic that I read about “small businesses” and they are companies with 50 employees generating a few million dollars a year in revenues. Whereas, a truly small business generally has less than 10 employees (if any) and often generates just enough revenue to pay their expenses – on a good day. Yet, this sector of business is what really makes up the majority of “small businesses” in our country. Thus, at Coburn Enterprises, we have decided to promote the phrase TSB – Truly Small Business – to help this market sector gain recognition in the marketplace and gain a voice in our society.
With these ideas in mind, we are relaunching our company under Coburn Enterprises. This is the name we have been using for a few years now for our EIN number, merchant services account and other critical business activities. Although we will keep the branding of SiteBuilder Now for our “do-it-yourself” product group, we feel that Coburn Enterprises is more fitting for our current services.
Coburn Enterprises helps truly small businesses compete – not just on the world wide web. As small business advisors, we help companies, and individuals hoping to start or grow a company, ask themselves critical questions and make educated business decisions. We help our clients match their short and long term goals to available products and solutions – from what type of website to start with or upgrade to, to merchant service providers. We help them understand how these decisions will effect them today and in five years. We also help our clients filter through the bombardment of opportunities that come their way as soon as they register their dba or domain name.
Depending on the type of business and where they are at in their development process, we can help them with marketing channels, finding vendors, public relations and content development. We help companies determine revenue channels, pricing structures and new marketing strategies. For our clients that are at that crossroads between “staying small” and “taking it to the next level” we help them look at the advantages and disadvantages of their choices and opportunities.
When necessary, we also help our clients find outside consultants and resources. We help them write policies, hire employees and find the best accounting solutions for their needs.
And, of course, we are experts in website marketing, search engine optimization and search engine marketing.
In the coming weeks you will see some exciting announcements including an introduction to our new product set and the official launch of our new websites. CoburnEnterprises.com and BetterEverything.net (http://www.bettereverything.net) a blogging system that will be part of our web marketing solutions and SMS – Social Media Synergy concepts.
Questions? Ideas? Fears? Don’t hesitate to contact us.
In our ongoing efforts to effectively communicate with our clients and help them make the best of their web marketing and search engine optimization efforts we have established our new blog.